Taylor Hicks Returns to the Flora-Bama During a Milestone Year
Two decades after winning American Idol, the Alabama native comes home for another Back to the Bama Bash
Orange Beach, Ala. — (OBA) — For Taylor Hicks, performing at the Flora-Bama is more than another stop on his calendar. It is a return to one of the places where he learned to connect with an audience long before millions of television viewers knew his name. The appearance comes during a landmark year for Hicks. It has been 20 years since he captured the Season 5 American Idol championship, a season that remains the show's highest-rated. Earlier this year, he returned to the Idol stage to celebrate that anniversary and introduce his latest single, "The Mirror."
Tonight, the American Idol winner headlines the 11th Annual Back to the Bama Bash, performing on the Main Stage at the Flora-Bama at 8:30 p.m.
The road to national fame began on stages across Alabama and the Gulf Coast. Hicks spent years performing at clubs, beach venues, and fraternity events throughout the Southeast, honing his craft with each show. While building his career, he lived with his grandmother, Joni Hicks, at The Beach Club in Fort Morgan.
His chance to compete on American Idol almost never happened. At 29, just under the show's age limit, Hicks decided to audition. He used an airline voucher from a canceled flight out of New Orleans before Hurricane Katrina to make the trip. Although Simon Cowell initially voted against him, Paula Abdul and Randy Jackson advanced him to Hollywood. Cowell later acknowledged he had misjudged Hicks.
As the competition progressed, support for Hicks spread across Alabama and the Gulf Coast. Weekly watch parties filled LuLu's, where his late grandmother had welcomed friends and fans. By the time the finale arrived, more than 63 million votes were cast, and more than 36 million viewers watched him claim the title.
The victory transformed his career almost overnight.
"I went from playing for 50 people in my home base, the Oasis, in Birmingham to touring Southeast Asia in seven months," Hicks said. "That's the kind of impact Idol had on me at the time."
Even after two decades, Hicks credits American Idol with opening doors that otherwise might never have existed.
"There's absolutely no question that Idol is the platform for me, with over 30 million viewers a week and 200 million worldwide during my season," he said. "It's been a whirlwind ever since. I'm coming up on 24 years in show business, and I wouldn't trade it for the world. The dream I had as a little boy was realized with that win."
The championship launched a career that extended far beyond reality television. Hicks headlined the American Idol national tour, released the chart-topping single "Do I Make You Proud," starred as Teen Angel in the Broadway production of Grease!, hosted the television series State Plate, performed during a Las Vegas residency, appeared on Law & Order, and recorded the theme music for ESPN's The Paul Finebaum Show.
Although his career has taken him across the country, Hicks has remained closely tied to Alabama. He is a partner at SAW's Juke Joint in Birmingham and says he still returns to the Gulf Coast several times each year. He has even discussed opening a SAW's Seafood Shak in the area someday.
His connection to the Flora-Bama remains particularly meaningful.
"There's no other hang like a 'Bama hang," Hicks said. "I learned how to be an entertainer playing for Joe Gilchrist there. And there is a difference between entertaining and just playing music."
Saturday night's audience can expect a mix of familiar favorites, newer songs, and a few surprises. Hicks plans to include music from his American Idol years, selections spanning his career, and "19," a song honoring members of the military. He says he prefers not to reveal much of the set list before showtime.
"Being able to get home and listen to the waves and play some good old-fashioned southern rock 'n' roll at the Flora-Bama, there's nothing like it," Hicks said.
The annual Back to the Bama Bash has become more than a concert for Hicks. It has evolved into a gathering of longtime friends, loyal fans, and newcomers who share an appreciation for the music and the venue that launched his career.
"It's almost like a quasi-family reunion, so to speak," Hicks said. "It also includes fans, friends, and new fans. It's always great to play the Flora-Bama because you get to see new fans."
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