Hugh S. Branyon Trail Wins Alabama’s Top Tourism Award

R. Ken Cooper • August 30, 2025

Trail’s Growth and National Recognition Drive Huge Visitor Numbers

Orange Beach Environmental Planner, Phillip West and Gulf State Park Superintendent Hugh S. Branyon at Trail dedication March 9, 2007.

Orange Beach, Ala. — (OBA) — The Hugh S. Branyon Backcountry Trail has been named Alabama’s 2025 Attraction of the Year, announced at the Alabama Governor’s Conference on Tourism at The Lodge at Gulf State Park. The award puts the spotlight on a trail system that has grown from a bold idea in 2003 into one of the most recognized outdoor destinations in the country.


The honor was shared in the same week that the Orange Beach Festival of Art received recognition as Alabama’s best arts event, giving the Gulf Coast two statewide wins. Local officials celebrated the recognition as another milestone in the region’s booming tourism story.


Related Article:
Orange Beach Festival of Art Named Alabama Event of the Year 


Left to right: Alabama Tourism Director Lee Sentell, Orange Beach Mayor Tony Kennon, Gulf Shores Mayor Robert Craft and Matthew Capps, director of the State Parks Division, Alabama Department of Conservation and Natural Resources.

Built through a partnership between Orange Beach, Gulf State Park, and the City of Gulf Shores, the Backcountry Trail now stretches more than 28 miles across nine unique ecosystems, including the rare and globally endangered live oak maritime forest on Gulf Oak Ridge. The system began in 2003 with collaboration between the city's Environmental Planner, Phillip West, and longtime Gulf State Park Superintendent Hugh Branyon, and in his honor the trail later carried his name.


Momentum has only grown since. In 2013, the State launched a major Gulf State Park Enhancement Project, adding nine new trails and more than 14 miles of pathways. That expansion helped make the Branyon Trail one of the longest ADA-compliant multi-use trail networks in the Southeast and the first in Alabama to receive National Recreation Trail status.


The recognition hasn’t stopped at the state line. The trail captured USA Today’s Readers’ Choice Award for Best Recreation Trail in the U.S. in 2023, 2024, and 2025. Its popularity has soared, with Jacksonville State University researchers reporting more than 770,000 unique visitors in 2024. The economic impact has followed, now topping $100 million annually.


Officials say the award is more than a trophy — it’s a testament to years of collaboration and community investment. For residents and visitors alike, the Branyon Trail is no longer just a local amenity but a national destination.


Alabama's Attraction of the Year for 2025 Trophy

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