The Wharf Announces Anchor Tenant for New Portside on Main Addition

R. Ken Cooper • July 17, 2024

"Tee Off at The Wharf" will be anchor tenant at Portside on Main

The Wharf Portside
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button

Orange Beach, Ala. – (OBA) – The Wharf, a premier destination on Alabama's Gulf Coast, is set to elevate its offerings with the announcement of an exciting new anchor tenant and additional merchants coming to its "Portside on Main" addition. This expansion marks a significant milestone for the popular shopping, dining, and entertainment venue, promising visitors an enhanced experience with a diverse array of new businesses, including the Gulf Coast's largest swing suites powered by Top Golf.


Tee Off at The Wharf will serve as the anchor tenant at Portside on Main with approximately 6,000 square feet on the first floor of the two-level development, located in Suite A101. The Gulf Coast’s largest swing suites powered by Top Golf will offer five swing suites with an unparalleled ambiance for adults and children of all ages.

 

“Our focus is to provide an enjoyable atmosphere for all ages” says owner Travis Shell. “We will offer a variety of food options and the best craft drinks in the Gulf Coast area. We cannot wait to tee off at The Wharf with everyone in early 2025”

This attraction will join 11 other merchants who will occupy 91% of the first floor upon opening.

 

Portside on Main will consist of over 33,000 square feet of retail, office and entertainment space, in addition to approximately 26,000 square feet of green and open space which will include an outdoor stage. The original Wharf Main Street property stands at 99% occupancy for the summer season. Portside on Main will add approximately 22 merchants and office tenants to The Wharf offerings.

 

On the cusp of a nearly full established development, the growth has gained much interest from businesses in a range of sectors including specialty confections and treat shops, boutique cocktail and wine experiences, to retail and entertainment. In addition to Tee off at The Wharf, other current tenants at Portside on Main include:

 

 

LM Boutique, Suite B101 & B102

  • "LM" or Le Mouchoir is a contemporary women's fashion boutique offering a curated selection of accessible, chic clothing and accessories. With a focus on modern styles, you will walk out looking and feeling good. LM will provide you with personalized experiences that will allow you to express yourself and your style through your outfits.

 

Brand, Suite B103

  • Discover Brand at Portside, your ultimate destination for luxurious coastal living and beachside fun. From exquisite interior decor and specialty gifts to on-trend jewelry and entertaining essentials, they have everything you need for living and giving in style.

 

Kilwins, Suite B104

  • This will be the second locally owned location at The Wharf for Kilwins. This new location will feature 24 flavors of original recipe ice cream, delicious hand-crafted confections, and the same friendly service that everyone has come to expect at their existing location.

 

Love, Jude, Suite B105

  • Whether you’re looking for a polished outfit for the office, a chic ensemble for a night out, or something special for your vacation, Love, JUDE’s thoughtfully curated collection of quality, investment-worthy pieces are just the right mix of comfort and style. Shop online at lovejudeclothing.com or visit their pop-up shop currently located at the entrance to The Wharf on Main Street.

 

Little Sunshine by the Sea, Suite B106

  • Little Sunshine by the Sea, The Beaufort Bonnet Company Signature Store, is an upscale children’s boutique. The store will feature a range of The Beaufort Bonnet Company’s timeless children and baby apparel, refined accessories, gifts, and toys, as well as the brand’s signature baby bonnets.

 

Salt, Suite B107

  • This will be the second locally owned boutique for SALT. From the Sea to the Bay to You, SALT is a family-owned beach boutique offering fabulous accessories.

 

Bubble’s Boba Tea Co., Suite B108

  • This unique tea experience was founded on a mission to introduce culture, diversity and delightful flavors to their small town. Experience the ultimate sensory indulgence and discover the joy of bubble tea – a beverage that soothes and delights.

 

Gulf Babe Wine Boutique, Suite C101

  • A trendy and coastal-inspired wine bar that caters to feminine clients seeking a unique and social wine experience. This wine boutique will offer a carefully curated selection of wines, a stylish and trendy ambiance and a range of events and activities that creates a vibrant atmosphere for women – and men - to gather, relax and foster friendship and community.

 

Legacy Spirits, Suite C102

  • Find your favorite or try something new with a wide variety of liquor, spirits and mixers. This boutique spirit store will be the one stop you don’t want to miss!

 

Lavish Retail + Co., Suite C103

  • On-trend retail boutique featuring clothing, accessories, shoes + more. Currently located in Tuscaloosa, this will be the second location in the state of Alabama for this retailer.

 

Crave Cookies, Suite C104

  • These are not your grandma’s average cookies! Crafted with top-tier ingredients that would make even the snobbiest food critics nod in approval, the cookies are a testament to obsessive craftsmanship. New flavors every week!

 

Nearly all are owned by area residents, making The Wharf one of the highest concentrations on the Gulf Coast of locally owned businesses.

 

Stirling Properties represented The Wharf in securing the new tenants slated for Portside on Main. To explore opportunities to join the great lineup of business at The Wharf, including commercial real estate information pertaining to The Wharf or Portside on Main, contact Jeff Barnes at 251-375-2496 (jbarnes@stirlingprop.com) or Steadman Bethea at 251-375-2486 (sbethea@stirlingprop.com) with Stirling Properties.

 

For the latest news and updates on what’s to come at The Wharf, visit alwharf.com, or follow along on Facebook and Instagram at @thewharfob.


Share this article w/ Friends...

Baldwin County Housing Market Sees Higher Sales in August
By OBA Staff September 11, 2025
Robertsdale, Ala. — (OBA) — Baldwin County’s housing market continued to show signs of strength in August 2025, with both sales prices and closed transactions climbing compared to last year. Data from Baldwin REALTORS® Multiple Listing Service revealed that while properties are sitting longer before selling, overall...
Foley Moves Ahead With Plans to Expand Municipal Airport
By OBA Staff September 11, 2025
Foley, Ala. — (OBA) — Foley’s municipal airport is getting ready for new growth after city leaders voted to expand airport facilities and improve infrastructure. Rising interest from pilots has pushed demand far past available hangar space, making expansion a top priority for local officials. City council members...
Driver Indicted After Fatal Scooter Collision in Foley
By OBA Staff September 10, 2025
Foley, Ala. — (OBA) — Two young men from Guatemala lost their lives in a traffic accident earlier this year in Foley, and the driver involved is now facing charges. The Foley Police Department has released details following an ongoing investigation. Officials said the deadly collision involved a motorized scooter...
Gulf Shores Council Approves Cameras and Noise Ordinance Updates
By OBA Staff September 10, 2025
Gulf Shores, Ala. — (OBA) — Gulf Shores officials met for their regular city council session and covered a range of business affecting residents and future projects. The meeting featured both ceremonial moments and debates over policies that could shape local life. Council members balanced routine approvals...
Kenny Vines Memorial Tournament Returns to Orange Beach in 2025
By OBA Staff September 10, 2025
Orange Beach, Ala. — (OBA) — The Orange Beach Sportfishing Club is preparing for the upcoming Kenny Vines Memorial Tournament, an annual event that attracts anglers from across the Gulf Coast. The tournament combines competitive fishing with community tradition, honoring the late Kenny Vines, a respected figure...
Construction Planned on Miflin Road in Foley
By OBA Staff September 9, 2025
Foley, Ala. — (OBA) — Foley residents and business owners may soon notice some significant changes along Miflin Road, a key stretch for local commerce and daily travel. City officials are planning improvements that aim to smooth traffic, highlight safety, and give the area a fresh look. The project is designed to make
Coffee with a Cop Event Planned in Gulf Shores
By OBA Staff September 9, 2025
Gulf Shores, Ala. — (OBA) — The Gulf Shores Police are inviting residents to enjoy a morning of conversation and coffee with local officers. The event, Coffee with a Cop, gives community members the chance to meet police officers in a casual and friendly setting. Participants can use the time to ask questions, discuss
A Week of Music, Games, and Gulf Coast Gatherings
By Jessica A. Taylor September 8, 2025
Orange Beach, Ala. — (OBA) — As the Gulf Coast transitions into the fall season, the week ahead offers a full slate of activities that reflect the region’s diverse blend of community spirit, live entertainment, and coastal culture. From trivia nights and music bingo to outdoor concerts, family-friendly attractions...
Beachfront Property Owners Seek Approval for Project
By John Mullen September 8, 2025
Orange Beach, Ala. – (OBA) – In a move that started in 2022 with a zoning change from single-family to planned unit development is starting to take effect along the beachfront in Orange Beach. A change in zoning from single-family allowed Turquoise Place to build a four-story parking garage directly east of the towers
Sea Turtle Release Photo by Dave John Kriegler
By OBA Staff September 7, 2025
Gulf Shores, Ala. — (OBA) — Gulf State Park will welcome families and nature lovers to its annual Turtle Fest this month. The popular educational event returns to the Gulf State Park Fishing Pier in Gulf Shores. Visitors can learn about sea turtle conservation through interactive exhibits and activities. Multiple local
Show More