Orange Beach Store Debuts New Beach Happy Clothing Line

OBA Staff • September 26, 2026

Fifteen new items are now available as part of the store's latest clothing release

Orange Beach, Ala. — (OBA) — The Orange Beach Store has introduced a new clothing line, "Beach Happy," now available exclusively at its storefront on Perdido Beach Boulevard. The collection features T-shirts, sweatshirts, hats, shorts, and other coastal-themed apparel. The store describes the brand with the motto, "Bringing Beach Happy wherever you are." The line includes 15 products that reflect Orange Beach, Alabama's local beach lifestyle.

The Beach Happy collection is now available. Visit the store in person or order online. The Orange Beach Store is located at 25777 Perdido Beach Blvd, Orange Beach, AL 36561.

Prices in the Beach Happy line range from $23 for a youth tee to $62 for a crew or hooded sweatshirt. Items include $32 caps, $30 ribbed tanks, and reverse fleece options starting at $44. The store is also running an end-of-summer sale with discounts of up to 75% on select items. Orders of $75 or more qualify for free shipping, and in-store pickup is available for all orders.

The Orange Beach Store markets itself as a celebration of the local lifestyle, offering apparel, drinkware, and gear featuring the Orange Beach City School’s trademarked logo. The Beach Happy brand extends that identity and targets both residents and visitors. Shoppers can browse the full collection at theorangebeachstore.com. You can reach the store by phone at 251-981-0988.

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