Gulf Shores, Ala. — (OBA) — The Gulf Shores City Council met on Monday evening to discuss safety measures for the upcoming tourist season. Leaders decided to enforce a strict rule for beach visitors: no alcohol will be allowed on the sand during the busy spring break weeks. This decision aims to maintain safety and tranquility on the beaches for everyone.

The alcohol ban will run from March 1 to April 28, 2026. This rule applies to all public beach areas within the city limits. Council members approved Resolution 7080, officially setting these dates for this year. Visitors and residents must follow this rule to avoid fines or legal issues.

This marks the 11th consecutive year Gulf Shores has used this ban. The city began this practice in 2016 to curb rowdy behavior along the shoreline. Since then, the council has renewed the rule annually. They believe it helps maintain the city's reputation as a great place for families.

Police officials say the ban has made a significant difference since it started. In 2016, the beach experienced large crowds binge drinking and causing trouble. After the ban started, police saw immediate improvements in safety and behavior. The city wants to prevent the chaotic scenes that have happened in other beach towns.

Mayor Robert Craft has repeatedly emphasized the need for this rule. During the original meeting in 2016, he said the city has a duty to protect residents and visitors. He stated, "The city has a responsibility to protect the health, safety, and welfare of our residents and visitors." He also noted it protects the city's family-friendly image.

Police Deputy Chief Taylor also supports the ongoing alcohol restrictions. He said the primary goal is to ensure everyone has a safe and enjoyable experience. Taylor explained, "To prevent issues that have plagued other popular Spring Break destinations in years past, we are assigning additional resources to the beach." The city will take a zero-tolerance approach.

To help enforce the rules, the city will hire extra help this year. The council approved an agreement with the Baldwin County Sheriff’s Office. Deputies will work alongside local police during the spring break season. This extra support will cost the city about $70,000 to manage the large crowds.

Many local business owners and tourism leaders support the beach alcohol ban. They say it has not hurt the local economy or reduced visitor numbers. Instead, more families are now choosing to visit Gulf Shores for their spring vacations. This change has brought a positive atmosphere back to the Alabama coast.