Orange Beach, Ala. — (OBA) —  Tara McMeans has been named Marketing Director at Tacky Jacks on the Alabama Gulf Coast. The company announced the promotion as part of its ongoing growth. McMeans has worked with the brand for more than a decade. Leaders said her work helped shape the restaurant’s identity and guest experience.

McMeans joined Tacky Jacks in 2013 and has played a key role in marketing since then. She led campaigns, promoted events, and supported partnerships. According to company officials, her work helped build the brand’s image across the Alabama Gulf Coast.

Tacky Jacks’ Chief Financial Officer Ken Kichler said McMeans has influenced many guest experiences. “Tara has been the driving force behind many of the experiences our guests connect with the most,” Kichler said. He added that she brings the brand to life in an authentic and memorable way.

As Marketing Director, McMeans will oversee marketing strategy, branding, events, partnerships, and communications. The company said her role will focus on expanding reach and enhancing guest experiences. She will work across all Tacky Jacks locations.

McMeans said she is honored to take on the new role. “I’m incredibly honored to step into this role with a brand I love so much,” she said. She added that the restaurant is about creating memories, community connections, and fun experiences.

Tacky Jacks is a waterfront restaurant known for its laid-back atmosphere and family-friendly events. The company has locations in Gulf Shores, Orange Beach, and Fort Morgan. Company leaders said the promotion supports continued growth along the Alabama Gulf Coast.