Gulf Shores, Ala. — (OBA) —  Gulf Shores is preparing to welcome Jeep enthusiasts from across the region for a four-day gathering on Alabama’s Gulf Coast. Gulf of America Jeep Fest will feature Jeep activities, live entertainment, and vendors. Local businesses will also participate. Charitable fundraising will be a major part of the event.

Gulf of America Jeep Fest 2026 will run Sept. 24-27 in Gulf Shores. Presented by The Hangout, the festival will gather Jeep owners, families and visitors for activities throughout the weekend.

Festivities officially begin Thursday, Sept. 24, with registration and packet pickup. Opening day will conclude with a Kickoff Party and Meet & Greet at The Hangout. Activities will continue through the weekend, and the festival will conclude Sunday, Sept. 27.

The Hangout will serve as a central hub for festival activities. Vendor Village will be held at Gulf Shores Town Green in cooperation with the City of Gulf Shores.

Organizers say the festival is designed to be more than a gathering for Jeep owners. It will also offer an opportunity to showcase Alabama’s Gulf Coast to visitors traveling to the area for the event.

Local restaurants, attractions, retailers, and other businesses could benefit as participants spend time throughout Gulf Shores and the surrounding area. Organizers are working to integrate Jeep culture with tourism and local business participation during the four-day event.

Charitable fundraising will also play a major role in the festival, with 100% of event profits benefiting nonprofit organizations supported by the Gulf of America Jeep Fest.

Organizers hope the combination of Jeep activities, tourism, business participation, and fundraising will create an impact that endures after the final vehicles leave the festival.

Vendors and sponsors still have an opportunity to get involved as final preparations continue. Businesses and organizations can participate through Vendor Village, sponsorships, and other partnership opportunities associated with Gulf of America Jeep Fest.

Those opportunities are designed to give participating businesses and organizations a chance to reach Jeep enthusiasts and other visitors traveling to the Gulf Coast for the festival.

Organizers are encouraging interested vendors, sponsors, businesses and organizations to contact Gulf of America Jeep Fest as soon as possible while final plans for the event are being completed.